The primary focus of ASSAAR is to provide a forum for the dissemination of theory and research in all areas of business management science, commerce, social sciences, organizational decisions which would be of interest to academics and practitioners.

ASSAAR Journals provide immediate and open access to its content on the principle that making research freely available to the public supports a greater global exchange of knowledge. All content is freely available without charge to the user or his/her institution. Users are allowed to read, download, copy, distribute, print, search, or link to the full texts of the articles in this journal without asking prior permission from the publisher or the author. This is in accordance with the BOAI definition of open access.